Over the past decade or so, social media platforms have revolutionized how we interact, receive and disseminate knowledge and news, and form relationships. The rise of social media has also transformed the business world. The days of rolodexes filled with business cards are gone. Never has it been so easy to network and make new business contacts. Social media now makes it possible to broaden your network of associates and acquaintances virtually.
So, in this day and age, it’s important that you cultivate an online presence that can help you maximize who you know, both in terms of business connections and potential clientele. Social media platforms, such as Facebook, Twitter, and Linkedin allow you to curate a professional online persona, letting the virtual world know what you do, what you’ve done, and what you hope to do. You could think of it as free advertising for your resume. Given the popularity of the social media platforms, it’s more than likely that you’ll attract valuable business contacts as well as new clients who are looking to utilize a service you offer, a product you provide, or call upon a certain skill set you possess.
More and more, social media is becoming a relevant part of “doing business.” I would encourage you, if you haven’t already, to take advantage of these networking tools. Doing so could expedite your journey towards achieving your goals! We all know that it certainly takes skill, dedication, and talent to have success, but it’s also about whom you know and who knows you. So get out there! A whole world of virtual networking awaits you.

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