Pa Joof, renowned business strategist and speaker, talks about the aspects of the brain that determine reactionary or consciously responsive behavior and the importance of training the brain to follow the brain’s high road.
LONDON, UK — December 19, 2016 — Executive coach, renowned business strategist and speaker, Pa Joof posted a new article on his website entitled, “Train Your Brain to Take the High Road or It Will Take the Low Road,” in which Mr. Joof inspires readers to make friends with their brain.
Joof inquires, “Did you know that the brain has distinct centers where higher functions are stimulated as well as centers where more base or “lower” functions are stimulated?” He adds, “Most of us often assume we act out of the higher brain center.”
“However,” says Joof, “some leaders are what can only be called reactionary. They go on gut instinct and make instant decisions sometimes affecting the livelihood of hundreds or even thousands without a care.” He emphasizes, “That is behavior that comes from the lower brain centers.”
 According to Joof, “If you want to be a respected, wise leader or role model in your world, whether that world is your immediate family, a coach, or expands further out into the community or the wider world, it’s important to learn how to train your brain.” He elaborates, “I’m not talking about training your brain for a particular industry. No, I’m talking about learning how to see the bigger picture of how your behavior affects others particularly when making important decisions.” Joof adds, “What I’m talking about is the essence of emotional intelligence, which has been written about in the book by that name by Daniel Goleman.”
Joof shares information he recently read, saying, “ According to an article I recently read on the topic of Neuroscience and Leadership at, “The Low Road is the Warning Center. It is associated with three parts of the brain: the amygdala, insula, and orbital frontal cortex. This center generates feelings of fear, gut-level responses, and the sense that something is worth pursuing or avoiding. Anxious feelings of impending danger (especially those related to the experience of past threats) can activate this center with such intensity that they override all other thinking and response. Emotional Intelligence author Daniel Goleman calls that phenomenon the ‘amygdala hijack’.”
“The human brain is so complex,” states Joof. He adds, “I learned something a long time ago that helped me make important changes. I learned that I don’t have to believe every thought that comes into my mind.”
Read the entire article here: //
About Pa Joof:
Internationally renowned as a business leader, motivational speaker, and life coach, Pa Joof is an expert in unleashing human potential. The former European Head of Banking for a Fortune 500 company, Pa oversaw sales and corporate training initiatives and was responsible for over $1 billion in assets. He routinely lends his business acumen to leading companies from diverse industries, including market-leaders such as HSBC, Hilton, O2, Deloitte & Touche, Barclays, Connexions, Aviva, Foot Locker and United Bank of Africa. He has shared his ideas with select audiences who occupy top-management positions, live crowds of thousands, and has even reached millions through his appearances on prominent networks such as ABC, FOX, NBC, CBS, SABC, VARA. Having risen to such heights, Pa has taken on the challenge of helping others do the same. Now, Pa shares his inspiring story with others, using his entrepreneurial spirit and life-affirming attitude to motivate others into surpassing their greatest expectations.
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