Pa Joof, renowned life coach and business owner, discusses the basics of personal branding and the business necessity of developing a memorable, concise brand story.
LONDON, UK — Apr 21, 2015 — Coach and business strategist Pa Joof published a new article entitled “Personal Branding 101.” In the article, he explains the core concepts of personal brands — who you are, how you look, and how you act — stating that used in conjunction, these factors create a brand story that can help distinguish people from their competition.
Says Joof, “A personal brand, much like a commercial brand, is a symbol of your unique essence that differentiates you from the crowd. Yes, in one sense each of us really is as unique as a snowflake. But to people in positions of power — hiring managers or clients who don’t have the time to learn your specific nuances — a lot of us have the tendency to look the same. This is where a personal brand comes in handy … Your brand is who you are, how you look, and how you act.”
Pa Joof is an internationally recognized keynote speaker, business leader, and life coach with “Elite Trainer” status. His engaging keynote speeches have helped tens of thousands of people create better lives for themselves. One of the world’s busiest and most sought-after speakers, Pa is an expert in unleashing potential and wealth creation.
The entire article can be found here //
About Pa Joof:
Internationally renowned as a business leader, motivational speaker, and life coach, Pa Joof is an expert in unleashing human potential. The former European Head of Banking for a Fortune 500 company, Pa oversaw sales and corporate training initiatives and was responsible for over $1 billion in assets. Having risen to such heights, Pa took on the challenge of helping others do the same. Now, Pa shares his inspiring story with others, using his entrepreneurial spirit and life-affirming attitude to motivate others into surpassing their greatest expectations.

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