Pa Joof, renowned life coach and business owner, shares with readers the new rules of negotiation — ones that eschew coercive power tactics in exchange for mutual respect.
LONDON, UK — Mar 12, 2015 — Coach and business strategist Pa Joof published a new blog post entitled “The Top 3 Secrets of Negotiation.” In the post, he discusses why traditional coercive negotiation tactics have fallen out of vogue in exchange for an egalitarian method that seeks to satisfy both parties’ interests.
Says Joof, “You absolutely do not have to be a bully in order to be a great negotiator. In fact, experts are now looking at negotiation differently, in terms of what they call ‘noncoercive power-sharing.’ This view rejects typical power dynamics (some of which are unjustly set by race, class, and gender) and reframes negotiation around creating results that work well for both parties … The best negotiators know their power comes from mutual respect and working toward a higher good. When you learn to balance your own power with a concern for your counterpart, you’ll have an easier time producing satisfying results.”
Pa Joof is an internationally recognized keynote speaker, business leader, and life coach with “Elite Trainer” status. His engaging keynote speeches have helped tens of thousands of people create better lives for themselves. One of the world’s busiest and most sought-after speakers, Pa is an expert in unleashing potential and wealth creation.
The entire article can be found here //
About Pa Joof:
Internationally renowned as a business leader, motivational speaker, and life coach, Pa Joof is an expert in unleashing human potential. The former European Head of Banking for a Fortune 500 company, Pa oversaw sales and corporate training initiatives and was responsible for over $1 billion in assets. Having risen to such heights, Pa took on the challenge of helping others do the same. Now, Pa shares his inspiring story with others, using his entrepreneurial spirit and life-affirming attitude to motivate others into surpassing their greatest expectations.

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