From high-impact executive talks and sold out venues to community support for disadvantaged youth, Pa Joof means different things to different people. Whatever the label, Pa is the flash of inspiration, the spark that ignites action.

An accomplished entrepreneur and multi-faceted business guru, Pa is an agent of positive change and one of the world’s most beloved motivational speakers. Over the course of his career, his innate ability to connect with people has allowed Pa to extend his influence as a world-class speaker, business trainer and coach, and take his message of inspiration far and wide.

Helping Attract Wealth, Prosperity and Happiness

Pa has touched the lives of over 300,000 individuals in over 200 cities across 25 countries, helping people channel the pure energy of a focused, uncluttered mind for business and personal success. His influence has helped businesses outperform and outcompete, and generate business of several million pounds in less than six months. From Fortune 500 executives to celebrities and world-class speakers, Pa has coached and trained star performers on personal branding and business growth, and helped clients grow business to over ½ billion in revenues.

Pa is a multitalented and charismatic speaker, and his knowledge and intrinsic understanding of business strategy and psychological drivers form a robust framework for empowering individuals with the tools and the will to succeed. The cornerstone of Pa’s training is the conviction that success is a habit. Looking at success this way prepares the mind for success to come naturally – as naturally as anything else that comes from habit. This radical shift in perspective is at the heart of all of Pa’s teachings.

From Adversity to Unparalleled Achievement

Pa’s extraordinary story spans two continents, and connects the unlikeliest of places – a tiny country in West Africa, to the epicenter of European prosperity. Born to illegal immigrants in the UK, Pa’s family was sent back to his native Gambia when he was just a child. Cramped in a single-bedroom lodging with 30 other family-members for eight years, Pa knew that life would be difficult if he ever returned to the UK.

But that’s exactly what he did. At 17, Pa came back, his younger brother in tow.

Determined to carve a better life for himself and his family, Pa tackled and overcame each obstacle with single-minded resolution. Failure, quite simply, was not an option.

Having graduated from University, Pa rose through the ranks in the corporate world, eventually holding position as European Head of Banking for a Fortune 500 company. Overseeing sales and corporate training initiatives in several other blue-chip companies, Pa was responsible for over $1 billion in assets.

As an entrepreneur, his success can be matched by few. Pa launched and steered numerous businesses from scratch, transforming startups to multimillion dollar enterprises with a potent combination of technical knowledge and insight. His guidance saw businesses achieve revenues of over a million dollars in less than 6 months, and his alliance helped clients reach the same ranks of excellence and success. Today, Pa routinely lends his business acumen to leading companies from diverse industries, including market-leaders such as HSBC, Hilton, O2, Deloitte & Touche, Barclays, Connexions, Aviva, Foot Locker and United Bank of Africa.

Within 13 years of leaving Gambia, Pa had arrived. He was young, successful, and ready for the next challenge. And what a challenge it was. Pa found his calling in inspiring people. As one of the most celebrated motivational speakers and leadership trainers in the world, Pa’s unique perspective and life lessons can move people to take action, face challenges head on, and get the odds of success in their favour.

In the summer of 2015, Pa was invited to speak at the United Nations Headquarters in New York, for the organisations 70th anniversary. He has the honour to share his story and succeses for an audience of global business tycoons and thought leaders. Pa received much praise; being dubbed to have reinvented the international face of corporate training and providing more opportunities for global entrepreneurial change.

A Signature Style

Pa’s endearing personality is characterized by spontaneous back-and-forths, witty banter and uplifting anecdotes. He reaches out to the audience, making participants feel as if they are interacting with him one-on-one, even in a room with a thousand others. He can tap into people’s inner strengths and non-manifested potential, enabling individuals to see themselves in a new light. Pa’s desire is genuine – a desire to help people succeed beyond their expectations – because he knows the pain of a life restricted by circumstance.

Pa’s spontaneity is what makes his style so alluring. Rather than ‘sticking to the script,’ Pa delivers engaging sessions that are refreshing as fluid. Pa steps out of the regimented approach and tears down the rigid template of corporate environments, not by careful orchestration, but simply by being himself, by being sincere, humble, natural. He has an intrinsic ability to make even complex concepts easily accessible, with a genuine humility that draws attention. This signature style is naturally geared to unlock human potential, as people are moved to realize their own potential and are driven to action.

Pa in the Media

Today, Pa is a worldwide phenomenon, making the rounds on global and local news outlets, lifestyle and self-help programs and platforms, and various television and radio programs, as well as renowned print and digital publications.

His credits and appearances include features and interviews on international TV, including SABC, ABC, FOX, NBC and CBS, as well as nationally-broadcasted shows in Europe, the Wall Street Journal and KLM magazine. Pa’s business consultation pieces and write-ups have been featured in authoritative magazines and papers, and his book project, titled ‘Uncommon’ is on course, in collaboration with self-development powerhouse Brian Tracy. Most recently Pa’s work was featured in ‘Performance 360’ book; a collection of the magazine’s; previously headlining Barack Obama, Oprah Winfrey, the Dalai Lama top articles including Richard Branson and other notables.

The Making it Happen Now Foundation

Along with The Wealth Institute, Pa is the founder of The Making it Happen Now Foundation (MiHN,) a social enterprise that supports inner-city communities and empowers young people to take control of their lives.

MiHN provides a platform that helps disadvantaged communities build a solid foundation for prosperity and self-sustenance. It gives meaning, hope and a sense of purpose, and arms young men and women with essential tools to navigate through life’s challenges. MiHN encourages young people to create and make the most of opportunities, and to make choices that positively impact their local community, with their own unique gifts and talents. MiHN’s projects are designed for effective, enduring change, and include undertakings such as support for schools, youth leadership programs, and partnering with organizations and causes that share similar values and visions.


More information on Pa and his courses and programs are available at