Closely tied to the “Sales Explosion” program, this workshop shows businesses how to package and market their offers for maximum impact. “Packaging” in this context refers to how a product, service or solution is presented to the market. It includes branding and marketing efforts, which in turn encompasses the style and tone of the brand, its identity and the business’s promotional efforts.
One of the main differences between a successful business and a struggling business is the nature of the first impression. Businesses that are able to surprise and delight their customers on first contact are more likely to have repeat business from them. On the other hand, if a product or service is presented lackadaisically, that’s exactly how the market will react. The key is to create raving customers, not disenchant them and turn them away.
In the program, Pa borrows elements and ideas from consumer behavior, psychology and marketing. The result is a thoroughly engaging multidisciplinary workshop that teaches the marketing team how to present the product, and the sales team how to convert leads into customers. Businesses benefit from Pa’s unique perspective, and get access to tips, tools and secrets to understand the pulse of their market. As a result, marketers are able to develop offers that are attuned to the needs of the market, and create customers that keep coming back for more.